UW-Madison Babcock Dairy Store · Communications Specialist · June 2023 – Present

• Create goals for strategic communication content based on reach and effectiveness of campaigns.
• Plan, create and publish editorial content on the website and all social media platforms according to established goals and university communications guidelines.
• Design, order and stock store merchandise.
• Update product information and stock on the Babcock Dairy Store website.
• Manage and update Babcock Hall Dairy Plant website.
• Communicate with stakeholders and workers to receive feedback on store efforts.
• Increased interactions on Instagram by over 100% and impressions by nearly 75% in 60 days.
• Increased engagement on Facebook by over 120% in 60 days.

UW-Madison School of Journalism and Strategic Communication · Communications Intern · Jan. 2023 – May 2023

• Designed flyers, advertisements, slide decks and more, following UW-Madison branding guidelines and responding to feedback from colleagues.
• Wrote multiple articles per week about student and staff achievements in the UW SJMC, including interviews from multiple staff members and students.
• Coordinated social media posts every week for summer term courses and Day of the Badger fundraising efforts.

The Badger Herald · Managing Editor · Sept. 2021 – May 2023

• Edited over one-third of content published online and in print on strict deadlines.
• Personally designed print editions on a monthly basis and sent them to print.
• Designed layouts, infographics, staff posters, advertisements and more weekly.
• Managed a staff of over 200 editors, associate editors and reporters.
• Saw the production process through on a daily and weekly basis.
• Served on the board of directors, took part in financial decisions, fundraised and communicated with the Alumni Foundation.
• Worked closely with departments across The Badger Herald to coordinate engaging content including the newsletter, the podcast, graphics, photos, features and other daily content.
• Previously served as a science news associate, science news reporter and copy editor.

Ballotpedia, Quality Team · Editorial Intern · June 2022 – Nov. 2022

• Edited articles to remove bias, correct style errors and fact check.
• Worked independently on daily sweeps of content to correct errors across the website.
• Coded web pages in HTML, learned to navigate the database and utilized Asana.
• Communicated with supervisors virtually via Slack and Google Meets.
• Returned to edit midterm election content.

Wisconsin Department of Public Instruction · Communications Specialist · May 2021 – Dec. 2021

• Worked independently as the only communications liaison for the Data Warehouse and Decision Support Team to create and revise training documentation, translating difficult data concepts to layperson terms.
• Reviewed writing to be published, created and edited web pages using Drupal and followed Scrum team format.
  Organized and led meetings for communications.

Wisconsin Governor’s Office · Proclamations Intern · June 2021 – Aug. 2021

• Authored proclamations and certificates of commendation on behalf of Governor Tony Evers.
• Reviewed and revised proclamations to be published and printed.
• Signed and sealed documents for constituents.

The Dish Wisconsin · Community Editor · Sept. 2020 – May 2022

• Edited half of each magazine’s content, brainstormed article and publication concepts, wrote articles and took photos.
• Previously served as a writer.

tommysweeney.com · Intern · Dec. 2018 – June 2020

• Captured images with DSLR cameras and used Adobe Lightroom and Photoshop.
• Managed photo collections and organized and maintained portfolios.
• Attended client networking events to market large-scale commercial projects.